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Farnborough International Ltd (FIL), the organisation appointed to
run the international sales and marketing for next year’s Aero India
Show, has announced international space sales have increased by
nearly 40%. In addition, due to the company’s experience in the
sector, FIL is now also running the sponsorship campaigns for the
show.
FIL was appointed in March to work with the Federation of Indian
Chambers of Commerce and Industry (FICCI) to market Aero India to
companies and organisations outside India. By working alongside
FICCI and looking into site expansion, FIL has been able to increase
the international participation in the show by nearly 40%.
Companies from outside India have taken over 7500sqm at the show
compared to the total international space at the 2004 show of
5412sqm.
With four months to go until the show opens in Bangalore (Feb 7-11,
2007), FIL has also been appointed to run the sponsorship campaign
for the show. A range of official show-related events and
activities have been identified as fantastic sponsorship
opportunities. Peter McKenna, Sponsorship Manager at FIL, has
already sold several packages for the show to global players in the
aerospace market.
Amanda Stainer, Director of Exhibitions and Events at Farnborough
International Ltd said: “Aero India is a vital vehicle for companies
as they promote their business to this fast growing market. Our role
assisting FICCI by marketing the show to companies and organisations
outside India is proving to be hugely successful. We are delighted
to have our role expanded to include selling the show sponsorship in
this important event for the global aerospace industry.”
The
Indian aviation sector is one of the fastest growing markets in the
world. India is among the top ten countries in terms of defence
expenditure and the third largest importer of defence hardware
world-wide. The Indian civil sector also represents a major
opportunity following some key policy changes by the Government.
Domestic airlines now have permission to fly to international
destinations and the Indian Ministry of Civil Aviation has recently
announced plans to modernise 35 airports over the next five years.
This will entail investment of over $3.5billion, offering a huge
opportunity to airport service and equipment suppliers.
There will be 5 permanent halls and a number of temporary exhibition
halls, over 50 aircraft on static display as well as a ‘focus area’
for the display and demonstration of business aircraft. | 
